ASHA - Your trusted partner for research operations

Our Field work team is very experienced and has vast experience in quantitive and qualitative work.

Our achievements last year include more than 300 Quantitative projects with around 150,000 samples & more than 180 Qualitative projects with 900 FGDs & 300 IDIs.

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We are based in Jakarta and have the capability to conduct market research projects across Indonesia. Our field teams are able to manage national large scale urban and rural studies.

  • Aceh
  • Medan
  • Batam
  • Palembang
  • Lampung
  • Jakarta & Suburb
  • Bandung
  • SemarangAceh
  • Surabaya
  • Balikpapan
  • Samarinda
  • Banjarmasin
  • Pontianak
  • Bali
  • NTT
  • NTB
  • Manado
  • Palu
  • Makassar
  • Kendari
  • Papua

Our Achievements

The biggest proof of our superior domain expertise, proven technology deployment and reliable operational capabilities is this: our clients keep coming back to us!
300+

Quantitative Projects

15,000+

Samples

180+

Qualitative Projects

900+

Focused Group Discussions

300+

In-depth Interviews

Why Asha

All good things become better with time. So has ASHA. We come with a rich history and heritage of expertise in fieldwork services.Since its inception in 2007, we have supported market research firms by offering solutions to increase their productivity.Now we are going a step ahead.

Along with its fieldwork services,Asha will also offer research agencies the end-to-end support required in all its stages - from datacollection, survey programming,data visualization,data analysis,sample management,charting,data processing& open-ended coding to data warehousing, advanced modeling & reporting services.

Asha now has the ability to provide full research services as well.We are based in Jakarta,and the equipped to manage research projects across indonesia.

Still wondering why you should hire us?

Just three words: Experience, Reliability and Accountability. When you get us on the job, you get to:

  • Delight your customers — Your business needs are at the centre of our services. ASHA’s team of experienced managers lead the projects by applying our end-to-end research operations which are reliable and accountable
  • Accelerate operating performance — You can be assured of improving the productivity of your business by leveraging the benefits of our scale, process excellence and proven technology tools

The biggest proof of our superior domain expertise, proven technology deployment and reliable operational capabilities is this: our clients keep coming back to us!

Field Work
Services

Fieldwork
Quantiative
Fieldwork
Qualitative

OUR PROJECTS

Healthcare
Healthcare
38 types of specialists who prescribe diabetes drugs, cholesterol drugs, family planning, vaccine, etc.
6.000 samples (23 provinces – urban & rural).
Automobile
Automobile
Intercepting respondents at motorcycle dealers who bought motorcycle in the last 2 years.
13.500 samples (23 provinces - urban & rural).
Market Sizing:Fuel
Market Sizing:Fuel
Transportation sector (taxi, bus companies) and Industrial sector (steel, pulp & paper etc.).
64 samples (Jakarta & suburb, West Java).
Airlines
Airlines
Those who travel from Jakarta to London/Sydney vice versa (local and expats).
500 samples (Jakarta & Bali).
Mobile Phone Retail Survey
Mobile Phone Retail Survey
Mobile phone retail stores in East Indonesia.
13.106 stores (121 cities – Urban & Rural).
Affluent Segment
Affluent Segment
Priority Banking customers with balance IDR 500 million to IDR 2 billion and above.
375 samples (Jakarta).
Business To Business(B2B)
Business To Business(B2B)
C-Suites and Emerging Leaders of Top 200 Companies in Indonesia
140 samples (Jakarta).
Tracking Studies
Tracking Studies
We are running tracking studies with wide range of categories i.e. healthcare, automotive, food, beverage, body care, oral care, airlines, banking etc.
65.000 samples per year (Nationwide).
Farmer Study
Farmer Study
Chicken farm owner and crops farm owners (small, medium, large).
25 IDIs, 4 FGDs (West Java, Central Java and East Java).
Radio Listnership
Radio Listnership
Loyal radio listeners from 9 different stations.
6 Gank Surveys - 70 respondents per group (Jakarta).
Healthcare - Wound Management
Healthcare - Wound Management
Plastic Surgeons, Endocrinologists, Obstetrics and Gynecology , Surgeons, Orthopedic Surgeons and Nurses
17 IDIs (Jakarta).
Affluent Segment
Affluent Segment
Those who have Asset Under Management AUM) from IDR 100 million to IDR 5 million and above.
15 IDIs (Jakarta, Surabaya, Medan).
Other Consumer Study
Other Consumer Study
We are experienced in recruiting consumers for wide range of categories i.e. cigarette, insurance, hair care, baby care, skin care, food, beverages etc.

OUR CLIENTS

Our Team

DWI YUDANINGSIH

Managing Director

Yuda has over 20 years experience in Marketing Research. She started her career in marketing research in 1992 as qualitative interviewer in Indofood (one of the biggest FMCG in Indonesia). She previously worked in agencies like AMI, Prompt, Acorn Asia and Insight Asia, TNS and Synovate. She started ASHA in 2007.

ASHOK KUMAR JOSHI

Director

Ashok started his career in Marketing Research as Analysis executive at research international in 2000. He has more than 18 years of experience in Market Research analysis and data operations, have previously worked with Nielsen, Research International, Kadence in India, Africa, Middle East and South East Asia.